
Every great story starts with a spark.
At UOU Purpose, ours began with three colleagues who kept seeing the same truth: too many companies — from scrappy startups to established giants — were leaving money, efficiency, and potential untapped. We had lived it ourselves. We had fixed it. We had helped companies recover hundreds of thousands — sometimes millions — every single year. But more importantly, we saw how those wins changed the energy of an organization: leaders had clarity, teams had resources, and companies found their “why” again. So we asked ourselves: why keep this to ourselves when the world needs it? That’s why we built UOU Purpose — a company, yes, but also a belief: You Owe You. You owe yourself the chance to build something extraordinary. You owe your team the culture they deserve. You owe your company the future it was meant to create.
Our Three Pillars of Impact
1. Unleash Profits
We dig into HR, payroll, and benefits to uncover hidden waste and negotiate
smarter. That frees up real dollars you can reinvest in your people and your growth.
2. Orchestrate Purpose
Money matters, but clarity matters more. We work with leaders to rediscover their
“why” and translate it into strategies that align teams, culture, and operations.
3. Unite Teams
Whether you need to scale fast or streamline, we connect you with world-class
outsourced talent — keeping your teams focused on what they do best.

The Journey Ahead
We believe the future belongs to those who stop waiting for permission and start
building. Step by step, win by win, we help companies — from one-person startups to
enterprises with 1,000+ employees — tap into their deepest potential.
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The People
We’re more than consultants — we’re partners. Real people with bold energy who believe in listening first, then building with you. Our work isn’t about handing you a template; it’s about co-creating solutions that fit your team, your goals, and your story.
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The Mission
Our mission is simple: help businesses cut unnecessary costs and unlock resources so they can focus on their true purpose. We start with what moves the needle most — optimizing HR, payroll, and benefits through the right PEO solutions. That impact creates the breathing room for leaders to focus on growth, culture, and long-term vision.
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The Legacy
Every decision we help shape leaves a ripple: more opportunities for employees, stronger teams, healthier workplaces, and businesses that last. For us, it’s never just about today’s numbers — it’s about building legacies of purpose-driven organizations that thrive for years to come.

Leadership With Purpose
At the heart of UOU Purpose is David Tonkowich, our CEO — Chief Enthusiasm Officer. Known for his determination and vision, David leads with the belief that every leader should become their own Chief Enthusiasm Officer — someone who inspires purpose and momentum across their business.

At UOU Purpose, we don’t just build strategies.
► We build energy.
► We build culture.
► We build legacies.